What Makes Knafeh Chocolate So Special?
Knafeh has graced Middle Eastern tables for generations — golden, crisp, and impossibly fragrant. At Joy, we asked a simple question: what if that beloved texture met the smoothness of fine Belgian chocolate?
The result is our signature Knafeh Bar — the treat everyone in Riyadh is talking about.
A tradition reimagined
We toast delicate strands of knafeh to a perfect golden crunch, then enrobe them in rich, couverture-grade Belgian chocolate. Every bite delivers the nostalgic crispness of knafeh and the velvety depth of premium chocolate.
Two ways to fall in love
Prefer something bite-sized? Our Mini Knafeh Bars bring the same magic in a format made for sharing and gifting.
Taste the original
Twenty years of chocolate-making taught us that the best ideas honour where they come from. Explore the Knafeh Collection and taste it for yourself.